New York, NY (September 2024) — ASTOUD is thrilled to debut its first multi-day pop-up during New York Fashion Week, celebrating the evolution of Vietnamese fashion alongside New York’s vibrant Vietnamese coffee scene, food popups, and performance arts. This special popup highlights ASTOUD’s commitment to spotlighting Vietnamese talent on a global stage while embracing the energy of New York.
Programs:
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Monday, September 9
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ASTOUD Opening Party: Homesick
Hosted by OBJOFF, with beverages sponsored by District One Studios, Lunar, and Ming River Baiju. (Ticketed event)
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ASTOUD Opening Party: Homesick
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Tuesday, September 10
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Food & Friends
A collaboration with Mr. Jong and Bebep Kitchen, featuring mahjong by Shannon Lai and coffee by Kinh Folk. (Free entry)
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Food & Friends
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Wednesday, September 11
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ASTOUD After-Party
Hosted by Nhạc Gãy, world-famous Viet DJ collective (Ticketed event)
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ASTOUD After-Party
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Thursday, September 12
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Co-Hosts Duo Night
Featuring Jeffery Dang and Mia Vu, bringing their Viet hospitality to the event. (Free entry)
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Co-Hosts Duo Night
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Friday, September 13
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Closing Listening Party
Featuring the saxophone legend An Tran Sax and Vietnamese DJ duo Chef Vanessa and Chef Johnny (Free entry)
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Closing Listening Party
Retail hours will be open to the public throughout the week, offering an immersive shopping experience that blends contemporary Vietnamese design with the vibrant creativity of New York.


Photos by Han Alexander and Vivian Chan
35 Meadow st., Brooklyn, NY 11206
Monday, September 9 to Friday, September 13
Retail hours
Monday 3:00-8:00PM
Tuesday-Thursday 1:00-8:00PM
Friday 1:00-6:00PM
Read more about this event on ELLE and L'OFFICIEL
Learn more about ASTOUD's upcoming events and collaborations on the official Instagram and website.