New York, NY (September 2024) — ASTOUD is thrilled to debut its first multi-day pop-up during New York Fashion Week, celebrating the evolution of Vietnamese fashion alongside New York’s vibrant Vietnamese coffee scene, food popups, and performance arts. This special popup highlights ASTOUD’s commitment to spotlighting Vietnamese talent on a global stage while embracing the energy of New York.

Programs:

• Monday, September 9
  ASTOUD Opening Party: Homesick
  Hosted by OBJOFF, with beverages sponsored by District One Studios, Lunar, and Ming River Baiju. (Ticketed event)
  
  
• Tuesday, September 10
  Food & Friends
  A collaboration with Mr. Jong and Bebep Kitchen, featuring mahjong by Shannon Lai and coffee by Kinh Folk. (Free entry)
  
  
• Wednesday, September 11
  ASTOUD After-Party
  Hosted by Nhạc Gãy, world-famous Viet DJ collective (Ticketed event)
  
  
• Thursday, September 12
  Co-Hosts Duo Night
  Featuring Jeffery Dang and Mia Vu, bringing their Viet hospitality to the event. (Free entry)
  
  
• Friday, September 13
  Closing Listening Party
  Featuring the saxophone legend An Tran Sax and Vietnamese DJ duo Chef Vanessa and Chef Johnny (Free entry)
  
  

Retail hours will be open to the public throughout the week, offering an immersive shopping experience that blends contemporary Vietnamese design with the vibrant creativity of New York.

Photos by Han Alexander and Vivian Chan

35 Meadow st., Brooklyn, NY 11206
Monday, September 9 to Friday, September 13

Retail hours
Monday 3:00-8:00PM
Tuesday-Thursday 1:00-8:00PM
Friday 1:00-6:00PM

Read more about this event on ELLE and L'OFFICIEL

Learn more about ASTOUD's upcoming events and collaborations on the official Instagram and website.