EVERYTHING IS A BLUG

Inspired by the streamlined design language of an intimate object, we turn it into wearable pieces that translate the deeper meanings of personal freedom, self-expression and acceptance.

BLUG is our whimsical approach to highlight emotions, to reflect our feelings & expression, and to indulge the love for mundane objects, that are often overlooked.

The b*** plug isn’t patented, not because no one’s thought of it, but because it’s not tied to a single set of measurements. It’s more of an idea, something you recognize instantly when you see it.

That freedom in form opens up endless interpretations, ours happens to be BLUG.

BLUG Capsule Collection
Designed by Jellyfish, locally crafted in Saigon,
from solid 925 sterling silver.
22.08.2025